Client:

Ileero Limited, UK

Date:

2020

Tools:

Adobe XD  |  Adobe Illustrator

Background

The increasing globalization and interconnectedness of the world have led to a rise in the need for efficient and accessible methods of money transfer and remittance. Traditional methods often involved high fees, long processing times, and limited accessibility, particularly for individuals in remote areas or those lacking formal banking services. Recognizing this gap, Ileero Limited, a fintech company developed a product to address these challenges.

The Objectives

The primary objectives of the money transfer and remittance app were as follows:

  • Provide a user-friendly interface for easy money transfer and remittance transactions.
  • Offer secure and reliable services that prioritize the protection of users’ personal and financial information.
  • Minimize transaction costs and fees compared to traditional methods.
  • Enable convenient access to financial services, especially for the unbanked and underbanked population.
  • Establish partnerships with banks and financial institutions to expand the network of sending and receiving locations.

My Design Process

To achieve the objectives, the app design involved the following key steps:

Define Objectives and User Requirements:

I conducted interviews, surveys, and observational studies to understand user needs, pain points, and preferences. Collected insights on their challenges in convenience, security, affordability, and accessibility.

Conceptualization and Ideation:

I brainstormed ideas and potential features to address user requirements and objectives. Created user personas and user journey maps to understand user interactions and pain points.

Generate wireframes and prototypes to visualize the app’s structure and flow.

Information Architecture:

I developed an information architecture to structure the app’s information and content hierarchy, ensuring logical organization and easy access to essential features.

Wireframing and Prototyping:

I designed low-fidelity wireframes to visualize the app’s layout, information hierarchy, and user interactions. Conducted usability tests on prototypes to gather feedback and iterate on the design.

Visual Design:

I applied a visually appealing and consistent design language, aligned with Credit Direct’s branding. Created a clean and intuitive interface, using color schemes, typography, and visual elements that enhance usability and readability.

Iterative Design and Development:

I collaborated closely with the development team to iterate on the design based on technical feasibility, user feedback, and usability testing results. Regular design reviews and iterations ensured seamless integration of design and functionality.

Personas

Key Wins

Ileero Remit app’s key wins revolve around convenience, speed, cost-effectiveness, security, transparency, diverse payout options, financial inclusion, and positive social impact. These wins improve the overall user experience and empower individuals to manage their financial transactions efficiently while making a tangible difference in the lives of those they support.